LOOP EARPLUGS AND SWAROVSKI LAUNCH LIMITED - EDITION CRYSTAL EARPLUGS

The new earplugs celebrate the Austrian house’s 130th anniversary.

Loop Earplugs, the Belgian lifestyle company known for its signature earplugs, today announces a partnership with Swarovski. The iconic Austrian house tapped Loop to create a limited - edition design for its 130th anniversary, alongside renowned fashion and lifestyle brands, including PUMA, Oakley, A Bathing Ape, Off-WhiteTM, BE@RBRICK, and Gufram. Hand-finished with Swarovski Crystals and boasting Loop’s award-winning sound filtration, these Loop x Swarovski Experience 2 earplugs reimagine earwear as jewelry - the ultimate fashion meets function.

Created in partnership with the Swarovski Creators Lab, this marks the first collaboration with a renowned fashion house for the viral earplug brand. The Experience 2 earplugs provide an elevated look and feel for the wearer, crafted in glossy chrome with eight Millennia cut Swarovski Crystals set in 3D- printed bezels. Blending bold design with cutting-edge sound control, the result is a statement-making piece that will elevate any look, replete with a custom case accentuated with a Swarovski charm. Perfect for nightlife and live events, Loop’s hero Experience 2 earplugs offer 17 dB of noise reduction without impacting sound quality. 

“This collaboration marks a milestone moment in our journey—venturing beyond noise control into the world of premium lifestyle products," says Maarten Bodewes, co-founder of Loop Earplugs. "Partnering with Swarovski allows us to blend timeless craftsmanship with forward-looking innovation and redefine what an earplug can stand for.

As the leader in stylish, effective hearing protection, Loop is on a mission to transform how the world listens. With over 20M earplugs sold, the brand has gained widespread adoption and cult status known for their trademarked high-tech circular design, innovative collaborations, and fashion-forward styles. Recent brand partnerships include Coachella, Tomorrowland, and the McLaren Racing team.

The Loop x Swarovski Experience 2 will be available starting October 24th on Swarovski.com and in selected Swarovski stores. Starting October 30th on loopearplugs.com

Loop is a Belgian-based brand revolutionizing earwear by merging innovation, performance, and style. Since its founding in 2016 by Maarten Bodewes and Dimitri O, Loop has sold over 20 million earplugs globally, empowering people to live life at their volume—whether it’s trackside at a Formula 1 Grand Prix or in everyday routines like studying and traveling. Recognized by The New York Times as “the best earplugs for concerts,” Loop designs are certified hearing protection that offer safety, clarity, and confidence. Headquartered in Antwerp with offices in Amsterdam, New York, and Shanghai, Loop employs a diverse team of over 250 full-time staff. 

ABOUT SWAROVSKI 

Masters of Light Since 1895 

Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor and crystals for Automotive. Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners and employs around 18,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.