Designed for clearer conversations and social stamina, Engage Iridescent returns for a limited summer drop with a fresh twist
June 17, 2025, ANTWERP, BELGIUM – After an overwhelming wave of customer demand that included a Change.org petition, Loop Earplugs is bringing back its #1 most-requested look ever: Engage Iridescent. The limited-edition drop of Loop's social-focused earplug features a new hint of light-catching lavender – with sound control that keeps you shining no matter how busy summer gets.
A shimmering success story
After releasing three previous, sold-out editions of the Iridescent earplugs in 2023, Loop faced unprecedented demand to bring back the iconic look. Following hundreds of emails and social media messages, the Belgian scaleup got to work on the newest iteration of the iridescent look that’s gained a global fan base since its release.
"The passion we've seen for the Iridescent finish has been incredible," says Loop co-founder Dimitri O. "It proves something we’ve known for a while: People want more control over how they hear the world, without sacrificing personal style or the confidence it creates.”
Less noise, more summer shine
Designed specifically for social settings, the earplugs retain the core Loop Engage technology that filters distracting background noise and reduces volumes by 16 dB (SNR) to keep conversation clear. The result? More presence, calm, confidence and connection, without the overstimulation and mental fatigue of straining to hear in noisy environments.
Dropping just in time for the most social season of the year, the new Engage Iridescent aren’t just summer’s shiniest accessory – they’re an essential for those looking to prioritize wellness and balance without missing out.
Landing the iconic look
The new limited-edition Loop Engage 2 Iridescent earplugs ($39.95/€34.95) will be shoppable on loopearplugs.com (globally) and amazon.com (US, UK, Canada, Australia and New Zealand) from June 18, 2025, but only while supplies last. With the immense fandom surrounding the style, those looking to get their hands on a pair are advised to move fast.
Shop them now at loopearplugs.com/products/iridescent.
ABOUT LOOP™
Loop™ is a Belgian lifestyle brand that helps you live life at your volume through innovative and fashion-forward earwear that improves health and well-being. Like sunglasses for your ears. Belgian-born Maarten Bodewes and Dimitri O founded the company in 2016 and it's been making waves ever since.
The New York Times has named Loop "the best earplugs for concerts". The company has sold over 10 million sets of earplugs around the world, with top sales in the US and customers in more than 150 other countries. Currently, Loop's team comprises over 300 full-time employees, with headquarters in Antwerp, and hubs in Amsterdam, New York and Shanghai.
All of Loop's products are tested extensively according to standard guidelines and practices. Loop earplugs are an officially certified form of hearing protection in line with European law covering personal hearing protection devices and personal protective equipment (PPE).
PRESS CONTACT
Amy Barber
press@loopearplugs.com
